Empower the TAMALE an exercise in rebranding
- That represents our long history of cultivation
- That represents a shared history with Mexico
- That represents
An exercise in taking something simple - and not looking at what is, but WHAT IT COULD BE
And using it for a greater purpose.
1.What is the goal - Outcome or rebranding - the Purpose
2. Define -
a. what do I know
b. What more can I find out
3.What have I learned that fits my purpose
4. How can I promote or use the idea more effectively
A tamale (Spanish: tamal, Nahuatl: tamalli) [1] is a traditional Mesoamerican dish. In this area tamales are made from corn. The first evidence of maize/corn cultivation in the Tucson basin dates from about 2100 BCE.
Mexiccan style tamales in this area begin with a dough made from nixtamalized corn (hominy), called masa, or a masa mix, such as Maseca, and lard or vegetable shortening. Tamales are generally filled, wrapped in corn husks and steamed. The husks are discarded before eating.
Tamale-making is a ritual that has been part of Mexican life since pre-Hispanic times, when special fillings and forms were designated for each specific festival or life event. Today, tamales are typically filled with meats, cheese or vegetables, especially chilies. Preparation is complex, time-consuming and an excellent example of Mexican communal cooking, made by women.
